VITAMINS FROM NATURE

A Finnish Pitch For Cleaner Supplements And Cleaner Packaging

At Biohacker Summit 2020 Helsinki, held in Helsinki, Finland, on 16 October 2020, speaker Timo Kosonen presented a vision that was as much about materials as molecules. In his talk, Vitamins From Nature, Kosonen, a biohacker, product developer and herbalist, introduced a supplement line built around two promises: nutrients designed for food-like absorption and packaging made not from conventional plastic, but from biodegradable, wood-based Nordic raw materials.

Kosonen framed the project not as a sudden commercial turn, but as the continuation of a decades-long personal interest in health optimisation. “I have been a biohacker since the 1980s,” he said, positioning himself as both an enthusiast and a translator of science for a public increasingly wary of both ultra-processed diets and the industrial waste attached to wellness culture.

Nature As Blueprint, Finland As Workshop

The products, manufactured in Vantaa, were presented as uncompromising in both sourcing and design. Kosonen said the line drew its vitamins from plant-based foodstuffs and organic sprouts, aiming for what he described as absorption that more closely resembled the way nutrients are taken up from food.

That claim struck at a familiar anxiety in nutrition: the suspicion that pills often fail where whole foods succeed. Kosonen challenged that orthodoxy directly. “Our Panmol vitamins work very well, just like the vitamins found in food,” he said, arguing that the products had been developed to narrow the gap between supplementation and natural nutrition.

All five products in the Colos line, he said, used acid-resistant, plant-based capsules intended to be gut-friendly and long-lasting. The message was clear: efficacy would not be pursued at the expense of tolerance or formulation quality.

The Packaging Was The Point

If the supplements were intended to persuade the body, the packaging was designed to persuade the conscience. Kosonen described the containers as “one hundred percent biodegradable” and made solely from renewable raw materials, including Nordic wood and wood oils. He stressed that the packaging contained “no harmful chemicals and no microplastics”, a notable claim at a time when sustainability language had become common but truly circular design remained rare.

The symbolism mattered. In a market crowded with glossy plastic tubs and disposable wellness branding, the idea of vitamins housed in wood-based, recyclable packaging suggested a different kind of biohacking, one attentive not only to personal performance but also to environmental cost.

“Our packaging is one hundred percent biodegradable and uses only renewable raw materials,” Kosonen said. “It contains no harmful chemicals and no microplastics.”

Food-Like Vitamins And A Vegan B Complex

Among the products highlighted was an organic B-vitamin complex containing all eight B vitamins. Kosonen presented it as fully vegan and designed for strong bioavailability, aligning with a broader trend in supplementation toward plant-based formulations that seek legitimacy through both science and simplicity.

The underlying sales pitch was subtle but ambitious: these were not just isolated compounds in capsule form, but nutrients structured to behave more like food. That framing gave the presentation its central thesis. Nature, Kosonen suggested, was not merely a source of branding inspiration. It was the model.

A Quartet Of Magnesium, With The Brain In Mind

Kosonen also introduced a magnesium product combining four forms: bisglycinate, malate, glycerophosphate and acetyl taurate. Some of these, he noted, were relatively new to the Finnish market. The most eye-catching of the group was magnesium acetyl taurate, which he described as especially significant for neurological support.

“Magnesium acetyl taurate is the best form to bring magnesium to the brain through the blood-brain barrier,” he said, making one of the boldest claims of the session.

Whether heard as scientific promise or aspirational wellness language, the emphasis reflected a growing consumer interest in targeted supplementation, formulations marketed not simply for deficiency prevention but for cognitive performance, resilience and long-term brain health.

Zinc, Copper And The Problem Of Balance

The zinc formulation revealed another concern that ran through Kosonen’s talk: the importance of balance. The product combined three forms of zinc, picolinate, bisglycinate and malate, with added copper bisglycinate, plus vitamin C and vitamin B6. The rationale was practical. High-strength zinc, used over time, can deplete copper stores.

“We have added copper in the right proportion to our zinc products so that you can safely use strong zinc supplements for a long time,” Kosonen said.

That attention to proportion was one of the more grounded aspects of the presentation. In a supplement culture often driven by maximal doses and miracle claims, the insistence on mineral balance offered a quieter, more credible note.

Biohacking With A Smaller Footprint

What emerged from Vitamins From Nature was not simply a product launch, but a portrait of where parts of the wellness industry wanted to go in 2020: toward supplements that mimicked food, capsules that respected digestion, and packaging that acknowledged the planetary burden of health consumerism.

Kosonen’s presentation at Biohacker Summit 2020 Helsinki did not abandon the language of performance. It remained rooted in biohacking’s familiar desire to optimise, refine and improve. But it also suggested that the next frontier of self-improvement might demand a broader accounting, one that measured not only what enters the body, but what is left behind in the world.

Frequently asked questions

What is Timo Kosonen's approach to supplements?

Nutrients designed for food-like absorption. The line, manufactured in Vantaa, draws its vitamins from plant-based foodstuffs and organic sprouts, aiming for uptake that more closely resembles the way nutrients are absorbed from food rather than from isolates.

Why does the packaging matter so much?

Because it was half the pitch. Kosonen described the containers as one hundred percent biodegradable and made solely from renewable raw materials including Nordic wood and wood oils, with no harmful chemicals and no microplastics.

What was in the B complex?

All eight B vitamins in a single organic product, presented as fully vegan and designed for strong bioavailability, aligning with the broader move in supplementation toward plant-derived sources.

About the event

This recap is part of the Biohacker Summit 2020 Helsinki series, recorded in Helsinki on 16 and 17 October 2020. Read the summary of the whole event or join the next edition, HOLOLIFE Summit 2026 Amsterdam, on 14 and 15 November 2026.